Zarina Yeva model je, glumica, digitalna kreatorica sadržaja o ljepoti i modi rođena u Kazahstanu, a trenutačno živi na relaciji Los Angeles – New York. Kraseći naslovnice vrhunskih časopisa kao što su Vogue, L’Officiel, Harper’s Bazaar, Elle, Glamour, Maxim, Grazia i drugih, Zarina je uspjela doći do globalnog statusa jednog od najpoželjnijih modela u industriji, a svoje uspjehe dijeli s više od 1,5 milijuna pratitelja na svom Instagram profilu. Zaintrigirani njezinom uspješnom karijerom, odlučili smo njezinu priču približiti upravo vama, našim čitateljicama.
Zarina je radila za brendove kao što su Balmain, Philipp Plein, Chopard, Piaget, Saks 5th Avenue itd. Redovita je gošća na događanjima tijekom mjeseca mode u New Yorku, Londonu, Milanu i Parizu. Kad ne sjedi u prvom redu, hoda modnom pistom kao model pa ju se može vidjeti na revijama brendova kao što su Sergio Hudson i Michael Costello.
Više od samo lijepog lica, ona je prepoznata po svom doprinosu filmskoj industriji, a nagrađena je nagradom za najbolju glavnu glumicu i otkriće godine na Pariškom filmskom festivalu te za modela godine na Nagradama za influencerice u prosincu 2023. Također je i magistrica glume i prvostupnica financija.
Zarina, kako si uspjela postići takav uspjeh u manekenskoj industriji, počevši od Kazahstana pa do vrha u New Yorku i Los Angelesu?
Usredotočila sam se na usavršavanje, izgradnju snažnog portfelja, neumorni networking i ustrajno tražila prilike za proboj. Osim toga, ostala sam vjerna sebi i prihvatila svoju jedinstvenu pozadinu kao kazahstanski model, što mi je pomoglo da se istaknem u konkurentnoj industriji.
Krasila si naslovnice vodećih časopisa kao što su Vogue i Harper’s Bazaar. Koje je za tebe bilo najznačajnije iskustvo u radu s ovim izdanjima?
Ostvarenje mog sna da krasim naslovnice Voguea i Harper’s Bazaara bilo je nadrealno iskustvo. Otkad sam bila djevojčica u Kazahstanu, sanjala sam o tome, vizualizirala, molila i meditirala. Održavanje unutarnjeg mira i ravnoteže tijekom cijelog putovanja bilo je ključno jer sam shvatila da je stvarnost samo ogledalo koje odražava moje unutarnje stanje.
Nakon suradnje s brendovima kao što su Balmain i Chopard, možeš li nam reći što za tebe znači predstavljati ove vrhunske brendove?
To znači ostati vjeran sebi i svojim vrijednostima. To znači prihvatiti autentičnost i biti dovoljno hrabra pokazati svoju jedinstvenu osobnost i stil dok pokušavam manifestirati etos ovih prestižnih brendova. Radi se o utjelovljenju samopouzdanja i individualnosti uz isticanje ljepote i izrade njihovih kreacija.
Redovita si gošća brojnih događanja tijekom mjeseca mode. Postoje li neki trenuci ili susreti koji su ti posebno ostali u sjećanju?
Mjesec mode doista je vrtlog uzbuđenja i kreativnosti. Jedan izuzetan trenutak za mene bilo je prisustvovanje Louis Vuitton reviji u ožujku povodom proslave u čast obilježavanja deset godina Nicolasa Ghesquièrea kao kreativnog direktora, a energija i atmosfera bili su apsolutno nevjerojatni. Nezaboravno je iskustvo svjedočiti kulminaciji njegovog vizionarskog vodstva i nevjerojatnog talenta prikazanog na modnoj pisti.
Kako kombiniraš karijeru modela i glumice sa stvaranjem sadržaja o modi i ljepoti?
Najiskrenije, to mi se čini doista prirodno i organski jer je odraz mojih strasti i interesa – volim ljepotu, modu i filmove, a svi se oni neprimjetno isprepliću, čineći značajan dio onoga što jesam. Ova usklađenost omogućuje mi podijeliti vlastita iskustva, stručnost i osobni stil sa svojom publikom na autentičan način, stvarajući sadržaj koji im odgovara, a pritom ostajem vjerna sebi.
Tvoja postignuća u industriji prepoznata su nagradama na Pariškom filmskom festivalu i nagradama za influencere. Kako se osjećaš zbog ovih priznanja?
Nevjerojatno sam zahvalna na nagradama koje sam primila i svjesna sam da je konkurencija u oba segmenta enormno jaka. Osjećam duboku ljubav prema svome poslu, a biti priznat na ovaj način doista učini čovjeka poniznim. Inspirira me na to da još više pomaknem svoje kreativne granice i nastavim težiti izvrsnosti u svemu što radim.
Magistrica si glume i prvostupnica financija. Kako tebi ta znanja pomažu u karijeri?
Magisterij iz glume i diploma iz financija pružaju mi jedinstveni skup vještina koje mogu iskoristiti u raznim aspektima svoje karijere. Moje glumačko obrazovanje oprema me alatima i tehnikama za izvrsnost u ulogama, unoseći dubinu i autentičnost u moje izvedbe. S druge strane, moje iskustvo u financijama omogućuje mi pristup poslovnoj strani industrije sa strateškim razmišljanjem, financijskom oštroumnošću i razumijevanjem dinamike tržišta. Sve u svemu, ova kombinacija stručnosti omogućuje mi učinkovitije snalaženje u kreativnim i poslovnim aspektima svoje karijere.
Možeš li nam reći nešto o svojim budućim ciljevima, ambicijama i projektima?
Trenutačno sam usredotočena na nekoliko projekata, kojima pristupam s nevjerojatnom strašću. Iako još nisam u mogućnosti podijeliti nešto konkretno o njima, mogu vas uvjeriti da su to značajni i lijepi pothvati u koje sam uložila svoje srce i dušu. Marljivo radim na ostvarenju ovih projekata i jedva čekam da ih podijelim sa svijetom kad za to dođe pravo vrijeme.
ENGLISH VERSION
Zarina Yeva is a Kazakhstan born model, actress, fashion, and beauty content creator now living between Los Angeles and New York. Gracing the covers of top-tier publications like Vogue, Lofficiel, Harper’s Bazaar, Elle, Glamour, Maxim, and more, Zarina is regarded as one of the most coveted models in the industry, sharing her successes with her over 1.5M followers on Instagram.
Zarina also serves as an ambassador for high-end jewelry brand Damiani and has worked with brands such as Balmain, Philip Plein, Chopard, Piaget, Saks 5th Avenue, etc. She can be seen attending events during fashion month in New York, London, Milan and Paris, as well as Miami Swim Week. When she’s not attending as a guest, gracing a designer’s front row, she can be seen on the catwalk for brands like Sergio Hudson and Michael Costello.
More than just a pretty face, Zarina has been recognized for her contributions to the industry, being awarded “The Best Leading Actress and Breakthrough of the Year” at the Paris Film Festival and was awarded “Best Fashion Model of the Year” at the Influencer awards in December 2023. Zarina also holds a Master’s Degree in Acting and Bachelor’s Degree in Finance.
Zarina, how did you manage to achieve such success in the modeling industry, starting from Kazakhstan and reaching the top in New York and Los Angeles?
I focused on honing my craft, building a strong portfolio, networking tirelessly, and being persistent in pursuing opportunities. Additionally, I stayed true to myself and embraced my unique background as a Kazakhstani model, which helped me stand out in the competitive industry.
You have decorated the covers of leading publications such as Vogue and Harper’s Bazaar. What was the most significant experience of working with these publications for you?
Achieving my dream of gracing the covers of Vogue and Harper’s Bazaar was a surreal experience. Since I was a little girl in Kazakhstan, I have been dreaming about it, visualizing, praying, and meditating. Maintaining inner peace and balance throughout the journey was crucial, as I came to understand that reality is just a mirror reflecting my inner state.
As an ambassador for the Damiani brand and working with brands such as Balmain and Chopard, what does it mean for you to represent these high-end brands?
It means staying true to myself and my values. It means embracing authenticity and being brave enough to showcase my unique personality and style while aligning with the ethos of these prestigious brands. It’s about embodying confidence and individuality while highlighting the beauty and craftsmanship of their products.
You attend a lot of events during fashion month. Are there any special moments or meetings that you particularly remember?
Fashion month is indeed a whirlwind of excitement and creativity. One standout moment for me was attending the Louis Vuitton show in March. It was a celebration of Nicolas Ghesquiere’s 10 years as creative director, and the energy and atmosphere were absolutely amazing. It was a memorable experience witnessing the culmination of his visionary leadership and the incredible talent showcased on the runway.
How do you combine a career as a model and actress with creating content about fashion and beauty?
Combining my careers as a model and actress with creating content about fashion and beauty feels natural and organic to me. It’s a reflection of my passions and interests—I love beauty, fashion, and movies, and they all seamlessly intertwine to form a significant part of who I am. This alignment allows me to authentically share my experiences, expertise, and personal style with my audience, creating content that resonates with them while staying true to myself.
Your achievements in the industry have been recognized with awards at the Paris Film Festival and the Influencer Awards. How do you feel about these confessions?
I am incredibly grateful for the recognition and honors I’ve received at events like the Paris Film Festival and the Influencer Awards. I have a deep love for my work, and to be acknowledged in this way is truly humbling. It inspires me to push my creative boundaries even further and to continue striving for excellence in everything I do.
You have a Master’s degree in Acting and a Bachelor’s degree in Finance. How does this knowledge help you in your career?
Having a Master’s degree in Acting and a Bachelor’s degree in Finance provides me with a unique skill set that I can leverage in various aspects of my career. My acting education equips me with the tools and techniques to excel in my roles, bringing depth and authenticity to my performances. On the other hand, my background in finance allows me to approach the business side of the industry with strategic thinking, financial acumen, and an understanding of market dynamics. Overall, this combination of expertise enables me to navigate both the creative and business aspects of my career more effectively.
What goals and ambitions do you have for the future, and are there any projects that you can tell us about?
At the moment, I’m focused on several projects that I’m incredibly passionate about. While I can’t share specific details just yet, I can assure you that they are meaningful and beautiful endeavors that I’ve been pouring my heart and soul into. I’m working diligently to bring these projects to fruition and can’t wait to share them with the world when the time is right.
Credits:
Model, Actress Zarina Yeva @zarinayeva
Photographer Erez Sabag @erezsabag
Stylist Marina Forbatok @forbatok
Muah Petra Dianova @petradmakeup
Photographer assistant Aleko Syntelis @photo_syntelis
Producer Valentina Gurova @valentinagurova
