Brend koji je promijenio modnu kartu New Yorka objavio je da zatvara svoje dućane koji su bili obožavani od samog otvorenja, 2002. godine.

Opening Ceremony, jedan od najcool svjetskih modnih brendova, objavio je vijest da zatvara svoje dućane. Humberto Leon i Carol Lim postali su poznati po svojim kolekcijama, kao i najpoželjnijim modnim suradnjama na svijetu, između ostalog onima s  s brendovima Birkenstock, Vans, Lacoste te iz djevojkom, Chloe Sevigny. Natpis na stepenicama Opening Ceremony dućana ‘Hello, I Love You’, od grupe The Doors postao je legendarni, no unatoč statusu brenda i njegovoj popularnosti, zatvaraju sve poslovnice.

Baš poput francuskog Colettea, i Opening Ceremony ovaj je događaj objasnio s promjenom trendova kupovanja u svijetu, ali to ne znači da nestaje i Opening Ceremony kao brend. Humberto i Carlo namjeravaju se sa svojim partnerima, New Guard Groups, koji su u vlasništvu Farfetcha, koncentrirati na buduće kolekcije. Šteta je samo gledati kako neki od najcool koncepata na svijetu polako nestaju zbog masovne proizvodnje i novih, brzih online dućana.

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Dear Opening Ceremony Family, We welcomed our first customers into Opening Ceremony at 35 Howard Street on Sept 1, 2002, a year after downtown New York was changed forever by the destruction of the World Trade Center. We wanted to send a message of love to New York with our company and our big idea to change the way a retail store had been done before. Our dream to connect people from all over the world with positivity, to create a vibrant and inclusive community through self-expression is embodied in the name Opening Ceremony and the idea from where it came, the Olympics. When we began, we took our modest savings and asked our friends to sell their clothes at our store in an area of Soho that had not yet been developed. Brilliant young designers like United Bamboo, Benjamin Cho, Proenza Schouler, Alexander Wang, Rodarte and AsFour were juxtaposed with designers from Hong Kong and Brazil who had never sold before in the US. We also made our own first pieces to sell, a diamond sweatshirt at first, which, by wearing it, became a shorthand for “I shopped at Opening Ceremony”. The store became a hangout and a meeting place for so many different visitors and locals who came by to find out what was happening in New York, because you could always get the scoop when you shopped. Opening Ceremony has expanded and evolved in countless ways since those first years in business. We’ve grown our own collection, starting from the platform of our first store, into a global Opening Ceremony brand for which we’ve held some of the most ambitious experiential fashion shows imaginable. At the same time, Opening Ceremony stores have been home to remarkable staff, customers and creative people where the wildest experiments in retail have taken place. Our stores in New York, Los Angeles, London and Tokyo have connected people from around world together and brought so much joy into our lives and to the lives of those who have come through our doors.

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#Chloe Sevingy #dućani Opening Ceremony #Opening ceremony