Ralph Lauren predstavlja reciklirane Earth Polo majice

Ralph Lauren je nedavno predstavio svoju novu ”Earth Polo” recikliranu majicu u potpunosti izrađenu od plastičnih boca koje su prikupile lokalne zajednice zemlja u razvoju. Nove Earth Polo majice također su bojane ekološkom tehnologijom koja ne upotrebljava vodu, a za izradu jedne takve majice potrebno je oko 12 plastičnih boca.

“Ralph Lauren će se posvetiti uklanjanju najmanje 170 milijuna boca iz oceana i okoliša, te će pretvoriti uporabu svih prirodnih poli-vlakana u reciklirano poli-vlakno do 2025. godine. Plastični otpad je glavni problem koji ugrožava okoliš – želimo biti dio rješenja i koristiti inovativan pristup stvaranju nečeg vrijednog ”- rekao je David Lauren, glavni direktor za inovacije.

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For each Earth Polo produced, approximately 12 fewer bottles end up in our world’s oceans and landfills. To develop its unique fabric, we partnered with @First_Mile to create thread produced entirely from recycled plastic bottles. . “Through innovative solutions, we are always looking to find new ways to be more sustainable and responsible–in the materials we use, in our manufacturing processes, and in the partners that we work with.” —@DavidLauren, Chief Innovation Officer . Explore the full story of #TheEarthPolo at RalphLauren.com/EarthPolo. Link in bio.

A post shared by Polo Ralph Lauren (@poloralphlauren) on Apr 19, 2019 at 5:35pm PDT

Earth Polo majica proizvedena je u partnerstvu s tvrtkom First Mile, organizacijom s globalnom misijom usmjerenom na održivost i pozitivan društveni utjecaj.
First Mile surađuje s poduzetnicima u zajednicama s niskim primanjima kako bi sakupili plastične boce koje se mogu reciklirati, a koje se zatim prerađuju kroz jedinstven i ekološki prihvatljiv proizvodni program i pretvaraju u visokokvalitetnu pređu, te na kraju tkaninu.

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Each of #TheEarthPolo’s four signature colors—the same four colors seen when looking at the Earth from a distance—is achieved via a unique carbon dyeing process that uses no water in the application of the dye. . To shop—and to learn more about our ongoing commitment to sustainability—visit bio link or RalphLauren.com/EarthPolo.

A post shared by Polo Ralph Lauren (@poloralphlauren) on Apr 21, 2019 at 3:01pm PDT

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The Earth Polo—available in four signature colors, each achieved via a unique carbon dyeing process that uses no water in the application of the dye. . #TheEarthPolo. Designed with Mother Nature in mind. . Learn more and shop via link in bio or at RalphLauren.com/EarthPolo.

A post shared by Polo Ralph Lauren (@poloralphlauren) on Apr 18, 2019 at 1:35pm PDT

Earth Polo majica je dostupna muškarcima i ženama u globalnim maloprodajnim trgovinama, kao i na RalphLauren.com stranici od 18. travnja. Majica dolazi u četiri boje: Stuart Green (smaragdno zelena), White (bijela), Navy (tamno plava) i Baby Blue (svijetlo plava).

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One iconic shirt, 12 bottles recycled. #TheEarthPolo. Designed with Mother Nature in mind. . Introducing the first-ever Polo shirt crafted from recycled plastic bottles—about 12 per shirt. Part of our commitment to prevent 170 million bottles from reaching the world’s landfills and oceans by 2025. . “Much more than a shirt, the Earth Polo is a testament to our ongoing commitment to innovation and being a force for progress in the world. We recognize that our products inevitably have an impact on our environment, and we know we have a responsibility to minimize that impact.” — @DavidLauren, Chief Innovation Officer . Visit bio link or RalphLauren.com/EarthPolo to learn more about the latest chapter in our ongoing commitment to sustainability.

A post shared by Polo Ralph Lauren (@poloralphlauren) on Apr 18, 2019 at 5:32am PDT

Desetljećima je legendarna Polo majica korištena kao globalni simbol za pomoć pri prikupljanju milijuna dolara za filantropske i društvene posljedice, uključujući financiranje istraživanja i njege raka dojke kroz fond Pink Pony, prikupljanje sredstava za pomoć u slučaju katastrofe i podršku LGBTQ zajednica.